Why we rebuilt it
She read every word.
She still bought nothing.
I handed the first version of this app to a friend visiting Korea and watched her use it in Olive Young. It worked. She scanned a serum and got the ingredients, the price, all of it in English.
Then she just stood there. She read the whole thing, put it back, picked up a different bottle. Scanned that. Read it. Put it back.
She walked out with an empty basket.
That's when it hit me. I'd spent months solving the language problem, and the language problem was never the problem. She could read the label. She still had twelve nearly identical bottles in front of her and no way to choose.
So we rebuilt the whole thing around the decision instead of the description.